Privacy policy

This Privacy Policy (this “Policy”) applies to all personal data collected by Yukon Advanced Optics Worldwide, UAB, company registered address is Ateities 21C, Vilnius, Lithuania, legal entity code 300149641 (also referred to as “we”, “us”, or “our”, “Company”), through its digital environment, including websites (the “Website”), mobile applications, and other related services (collectively, the “Platform”), as well as through other interactions with the Company. These include the purchase of products or use of services, participation in Company-organized events, direct communications with the Company (whether in person or via the Platform), and activities related to recruitment and employment.

This Policy outlines how the Company processes Personal Data from any users of the Website or mobile app, clients, partners other persons (hereinafter collectively – “you” and/or the “Client”) both through our digital channels (including websites and mobile applications) and through other interactions, such as in connection with the sale of our products.

This Policy supplements the other notices and is not intended to override them. Terms used within it shall have the meaning(s) given in the Regulation (EU) 2016/679 (General Data Protection Regulation (GDPR)), as applicable. This Policy describes how the Company processes Personal Data that we obtain from you when using the Platform and any services provided through the Platform, as well as through other means. This includes processing Personal Data of any person who orders, purchases, or uses our goods; contacts us; whom we contact; or who has expressed an intention to use, or in any way uses, the Company’s services, intends to purchase or purchases the Company’s goods, and/or is otherwise related to or interested in the services or goods provided by the Company. It also explains how we use and disclose that information.

This Policy is designed to help you understand what kind of Personal Data we collect in connection with our goods and services and how we will process and use this information. We understand this is a big responsibility and work hard to protect your information and put you in control.

This Policy also helps you understand your legal rights to your Personal Data and explains our lawful basis for processing Personal Data and who to contact should you have a query on the collection and use of your Personal Data.

Personal Data is information relating to an identified or identifiable natural person. Examples include an individual’s name, age, date of birth, gender, contact details, national identity number, passport details, etc.

We collect and process Personal Data about you directly from you when you contact us, submit information to us for contract conclusion, use the Platform, or submit information automatically through your use of the Platform. We may also collect or receive Personal Data from third party service providers, state institutions or other persons that may have a legal ground to provide the Personal Data to us.

Please note that if you are acting as an authorized individual on behalf of a Client and are providing Personal Data for such Client, you are responsible for ensuring that you have all required permissions and consents to provide such Personal Data to us for use in connection with the Platform and that our use of such Personal Data you provide to the Platform does not violate any applicable law, rule, regulation or order.

Marketing and Communications Preference Data includes your consent and preferences in receiving direct marketing communications from us and our third-party partners, as well as your communication preferences (such as preferred contact methods). It also includes the processing of data related to newsletter and advertising recipients, such as your name, email address, language preference, and the date and time of subscription or unsubscription. You may update your preferences or withdraw your consent at any time by following the opt-out instructions provided in our communications or by contacting us directly.

Identification Information: We may collect the following information when you conclude a contract or in performance of a contract, or for identification purposes: full name, date of birth, national identification number (if required by law), postal address, email address, and phone number, information about general managers, ultimate beneficial owners, etc. We also collect any other information relating to you which you have provided to us in any forms that you may have submitted to us, or in other forms of interaction with you.

Financial Information, such as credit or debit card details (including card number, expiration date, and CVC), bank account number (for bank transfers or refunds), tax identification number (if applicable), and other relevant billing information.
Transaction Information: may include transaction information as you purchase our goods, including details of the goods you purchase, order dates and amounts, shipping and delivery records, order history, and return or cancellation activity;

Candidates, Employees and Screening Information: includes Personal Data of the candidates and employees, such as CV, employment history, education background, professional qualifications, and income levels. Where permitted or required by law, we may also process data relating to imposition of national / international sanctions, criminal convictions and offences, including information concerning fraud, money laundering, or other relevant background checks necessary for assessing suitability for employment or continued engagement with the Company.

Support or Feedback Information: We may collect information you provide during any support or feedback communications via email, telephone, or when you contact us through contact forms on the Platform. This includes messages, questions, or other content you submit to us. We use this information to respond to your inquiries, provide support, and improve our services and the user experience on the Platform. This also includes data received through messages or inquiries sent via our social media accounts (e.g., Facebook, LinkedIn, or other social networks).

Usage Information: We collect information about your use of the Platform, such as your IP (Internet Protocol) address, browser type, pages viewed, time spent on pages, traffic to and from our websites, referral sources, and other browsing behavior. We may also collect data using cookies and similar technologies that track interaction with our Platform. This may include general user attributes, such as age, hobbies, number of devices owned, favorite hunting locations, and similar preferences. We may also access your device’s camera if you grant permission to allow photo uploading, scanning, or other user-initiated actions within the Platform. We may also access your device’s media storage or gallery, allowing you to save media files created in the Platform to your device, or to display and use media files stored on your device within the Platform. This Personal Data is collected automatically.

Network and Connection Information: We collect device-specific data, including device attributes (such as device ID, operating system, hardware and software versions, battery level, signal strength, and available memory), third-party application identifiers (such as Google token, Facebook token, push token, and Apple ID), and device statistics (including SKU number, hardware version, firmware version, and serial number). We may also collect information about connected devices, including model, type, time spent using the device, actions that the user does with the device, and ballistics (post-event records, including the occurrence of a shot, session logs, device usage statistics, and related data (time and date of the event, device identifiers, and, if enabled, approximate location at the time of detection)) or settings (changing settings, actions with the device (measuring distance, recording media, ballistic calculations, etc.), actions with the app and collecting software errors). We may collect Bluetooth signals and information about nearby Wi-Fi hotspots, beacons, and cell towers. Additionally, we may receive data from your device settings.

If you have provided permission through your mobile device to allow us to collect location information through a mobile application, we may obtain your physical location information in terms of latitude and longitude from technologies like GPS, Wi-Fi, or cell tower proximity. You can withdraw your permission for us to acquire such physical location information from your mobile device through your mobile device settings, although we do not control this process. If you have questions about how to disable your mobile device’s location services, we recommend you contact your mobile device service provider or the mobile device manufacturer. This Personal Data is collected automatically.

Session Replay and Diagnostics Data. With your consent, we may use session replay technologies that record your interaction with the Platform, including mouse movements, clicks, scrolling, navigation, device information and technical logs. To reduce risk, the contents of password, payment and other sensitive fields are masked or excluded by configuration. This data helps us diagnose issues, assure quality and improve the user experience.

Participation, Events and Engagement Information: We may collect Personal Data when you participate in contests, prize draws, or other promotional campaigns organized by the Company. This includes information required to enter such activities, your consent to participate, and details about any prizes awarded. We may also process Personal Data of individuals invited to attend company-organized events or celebrations (e.g., photos, videos, or similar media content captured during such events), which may be used for internal purposes or promotional materials in accordance with applicable laws and your consent where required.

We may combine this Personal Data with other information that we have collected about you.

Your Personal Data is required to enable us to provide you with our goods or services, to verify your identity, to respond to any requests from you about goods or services we provide and to process complaints.

We use different methods to collect Personal Data from and about you including through:

a) Direct interactions

You may provide us with your Personal Data by filling in forms or by corresponding with us via our mobile apps, Website or by post, phone, email or otherwise. This includes Personal Data you provide when you:

1. 1. 1. apply to conclude a contract;
      2. apply to purchase our products;
      3. apply to use our services (including activities in our website and other applications);
      4. register an account in mobile app;
      5. apply for a job position of the Company or related companies;
      6. contact us, submit information to us;
      7. give us some feedback or lodge a query.

b) Third parties or publicly available sources

We may receive Personal Data about you from various third parties and public sources as set out below:

1. Our partner who shares your Personal Data with us in order to perform a contract;
2. analytics providers such as Google Firebase, Amplitude or Clever Tap based outside the EU, which may also offer session replay functionality, based inside OR outside the EU.;
3. advertising networks such as Google based inside OR outside the EU; and
4. search information providers Google based inside OR outside the EU;
5. social networks such as X, Facebook, LinkedIn based inside OR outside the EU.

We process your Personal Data using one of the following legal basis:

a) Performance of a contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering such a contract;

b) Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us;

c) Legal requirement means processing your Personal Data where it is necessary for compliance with a legal or regulatory obligation that we are subject to;

d) Consent means processing your Personal Data using your written consent.
Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your Personal Data.

We will only use your Personal Data when the law allows us to. Most commonly, we will only use or disclose your Personal Data to the third parties for the following purposes:

• To provide our Platform to you, to facilitate support and feedback and to communicate with you about your use of our Platform, to respond to your inquiries, to fulfill your orders, and for other customer service purposes;
• To facilitate the purchase of products / services, including to fulfill and deliver your orders, provide invoices or receipts, and ensure proper handling of returns, warranties;
• To verify your identity, in order to ensure accurate order processing, delivery of products, and access to services provided by the Company.
• To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using our Platform;
• To better understand how Clients access and use the Platform, both on an aggregated and individualized basis, in order to improve our Platform and respond to Client desires and preferences, and for other research and analytical purposes;
• To manage our relationship with you, including notifying you about changes to our Policy or other policies, ask you to leave a review or take a survey;
• To provide and personalize features within the app, as well as to analyze its performance and improve your overall user experience
• To enable you to partake in a prize draw, competition or complete a survey;
• To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);
• To perform accounting and financial reporting activities, including invoicing, tax compliance, and maintaining proper business records in accordance with applicable legal requirements
• To evaluate and select candidates for employment positions;
• For direct marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, to conduct sweepstakes and contests, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Platform on third-party websites.

In addition, we or our partners may use or disclose your Personal Data to:

• comply with any legal obligation required under legal requirement (e. g. to state authorities);
• enforce any part of our agreements concluded between you and us or to investigate potential breaches; or
• protect our rights or our property, or those of our other Client.

With your consent, we may use automated tools and algorithms, including machine learning, to analyse your usage patterns and feedback data. This helps us personalize your experience, improve the accuracy of device features, enhance support services, detect technical issues, and improve the overall performance and security of the Platform. You may withdraw your consent at any time by adjusting your preferences in the Account Settings.

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.